Nick Green, PhD, BCBA

Motivation is NOT Real

At best, it is a label. “Motivation” labels our own behaviors. It is a verbal statement that correlates with a particular rate of responding, given a set of environmental variables. It is merely a prediction of our own behavior. (The say-do correspondence is separate issue itself. You may say that you are motivated given certain […]

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Resurgence Applied To Physical Activity

Resurgence is a behavioral principle that can account for switching of fitness behaviors. By definition, resurgence = When previously extinguished target behavior “resurges” when a more recently reinforced target behavior is extinguished. Loosely speaking, you get bored of one activity and go do something else. Resurgence Explained Phase 1 Running receives reinforcement and occurs at

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